What will make my personal statement stand out?

Universities get a huge amount of applications each year. Each one will contain a person trying to explain to them why they should be let into that specific university. What they are really interested to see is someone who has firstly researched their courses, secondly have an obvious passion for what they are interested in learning, and thirdly and arguably most importantly a sense of personality and individuality. 

This might sound difficult but if you think about it, only you can right your statement and who better to show a university why they should pick you - than you?