What is the difference between qualitative and quantitative market research?

Qualitative market research is the collection of data regarding attitudes and beliefs. An example of this is face to face interviews. On the other hand, quantitative market research is data that can be measured and involves the collection of numerical data such as past sales figures.

GF
Answered by Gul F. Business Studies tutor

1440 Views

See similar Business Studies A Level tutors

Related Business Studies A Level answers

All answers ▸

What are the benefits of innovation within a business?


What is meant by the term 'gearing'?


What is break even and why is it used?


Analyse the benefits of adopting a flow production system


We're here to help

contact us iconContact usWhatsapp logoMessage us on Whatsapptelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

© MyTutorWeb Ltd 2013–2025

Terms & Conditions|Privacy Policy
Cookie Preferences