How can I make sure to get as many marks as possible on my CUEGIS questions?

The best way to make sure you get the points for the CUEGIS question is to find two or three organisations that aren't very well known but that you definitely are very familiar with. During preparation, make sure to find out any information you can about the 6 CUEGIS sections (Change, Culture, Ethics, Globalisation, Innovation, Strategy) and list them out in a way that would make it easiest for you to memorise and compare the two organisations.
Seeing as most of the CUEGIS questions are "to-what-extent" questions, the best way to structure your CUEGIS essay would be to use the first paragraph to define the one or two CUEGIS key words in the title of the question you have chosen, the second paragraph should be dedicated to giving a simple introduction to your organisation(s). Use the next two paragraphs to focus on the two concepts separately, linking them to the organisation(s) you have chosen to analyse. In order to provide a more well-rounded and holistic argument, the fifth paragraph should disagree with the original question, and the final paragraph should be used as just a simple conclusion.

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Answered by Rebecca R. Business Studies tutor

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