Why should we hire you for this job?

They want to know if you are the best candidate for the job. Explain why you are the applicant they should hire in a confident, focus way. Example: You should hire me because my experience and training comply with the requirements of the job position. I have two years of progressive experience in the fashion industry, moving up from an initial role as Sales Assistant to a Customer Service Manager. I provide excellent customer service experience to all our clients and I have a great ability to quickly resolve any problem our clients might experience.