What is a wholesaler?
A wholesaler is an organsiation that buys large quantities of products from the original manufactuerer, they then sell these to other retailers at a lower price due bulk buying. They act as a link between two businesses, an example of this is Makro.
AP
Related Business Studies GCSE answers
All answers ▸Explain how a company selling a new brand of milk chocolate bar may benefit from using a penetration pricing strategy. (4 marks)
What's the difference between fixed and variable costs?
State and explain two factors in porters five forces framework
The Marketing Mix is a useful tool made up of four elements called the four P's. Define the four P's with examples.