What is the difference between normative social influence and informational social influence?

Social influence occurs when our behaviour is influenced by the real, imagined or implied presence of others. Information social influence occurs when people conform to peer views in an attempt to reach the correct answer for themselves; it is the desire to be correct. This form of social influence is moderated by self-confidence and task difficulty. On the other hand, normative social influence occurs when people conform in order to be accepted and liked by the group; normative influence is moderated by group size, as well as social support.

NS
Answered by Nishaat S. Psychology tutor

70607 Views

See similar Psychology A Level tutors

Related Psychology A Level answers

All answers ▸

Outline one effect of misleading information on eye-witness testimony


Outline ONE strength and ONE weakness of the research method you described previously. (4 marks - Edexcel)


Describe and Discuss the methods that are used in the UK for measuring crime


Describe two ethical issues related to Milgram's study of obedience


We're here to help

contact us iconContact ustelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

© MyTutorWeb Ltd 2013–2025

Terms & Conditions|Privacy Policy
Cookie Preferences