Search over 10,000 free study notes

Flow production refers to when a business uses machinery to produce mass quantities of identical products in a continuous process where they pass from one stage on production to the next. One benefit is that...

Market penetration is the process on ansoffs matrix where the business sells existing products to existing consumers by offering loyalty schemes and trying to encourage repeat purchases. This will lead to an...

Firms may grow through integration - vertically or horizontally. Both strategies ultimately increase a firm's competitive position. Vertical integration refers to the supply chain and how a company can grow ...

Price-inelastic demand refers to products which demands don’t change as the price of the product changes. This usually means that the product is either a necessity and there aren’t many alternatives or it is...

The task of trying to maintain profitability throughout all periods of the year is a challenge for many businesses, particularly those who operate season businesses. Yet, the extend to which seasonality will...