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The behaviourist approach mainly focuses on observable events and the link between stimulus and response and none of the underlying mechanisms. For example, Pavlov only measured the responses of dogs to the ...

Normative social influence (NSI) can be described as a desire to be accepted and/or liked by a group, which can lead a person to conform as this may be deemed as necessary to fit in with the group so that th...

A strength of interference is that it has been supported by research. In one study, participants were given a word list to recall to 100% accuracy, and then a further list of varying similarity depending on ...

The multi-store memory model is a cognitive model which was designed by Atkinson and Shifrin (1968) which conceptualises the different stores of memory. It begins with the sensory store, which includes both ...

Obedience is following the orders of an authority figure and has been the subject of much research. Milgram (1963) wanted to look at how so many people were capable of doing horrible things to other people d...