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With over 12.7 million mobile phone contracts being offered in the UK, is it possible for a consumer to make a rational decision when selecting a mobile phone tariff?

It is extremely unlikely that a consumer would be able to make a rational choice when selecting a mobile phone tariff due to the cognitive limitations of the human brain. As there are such a large number of ...
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Answered by Sam C. • Economics tutor
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Describe and evaluate the multi-store model of memory. Refer to evidence in your answer. (16 marks)

Atkinson and Shiffrin proposed the multi-store model (MSM) as a description of the way information flows through the memory system. The model suggests that memory is made up of three stores linked by process...
Answered by • Psychology tutor
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What is the structure of the human gas exchange system- how do we breathe in and out?

Named structures : trachea, bronchi, bronchioles, alveolinote: surface area increases as you go down levels, highest SA at alveoli Breathing in : diaphragm contracts and external intercostal muscles contract...
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Answered by Ankita S. • Biology tutor
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What are the main differences between Classical Liberalism and Neo-Liberalism?

Classical liberalism unlike neo-liberalism is based more on the ideas of rights rather than economic prosperity. Classical liberalists focus on maximising individual freedom and on autonomy. Additionally, go...
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What is meant by 1st ionisation energy?

The energy required to remove an electron from 1 mole of gaseous atoms to form 1 mole of gaseous 1+ ions
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Answered by Tiffany Z. • Chemistry tutor
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