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Answer must be balanced. (marks split into 2K, 4AP, 6AN, 8EV) K- Definitions (i.e MNC )AP- real world -joint ventures in Asia (foreign companies not allowed to own property) -pressure groups (Primark and fac...

Although the use of an overdraft can solve short term cash-flow issues it is likely to come with a high interest rate. It is possible/likely that this will cause further financial difficulty. There are a wid...

Gearing is a ratio that looks at the proportion of capital funded by debt. It is used as a measure of risk as it assesses how much of a business's capital is funded by loans - the higher the gearing ratio, t...

Price elasticity of demand (PED) shows by how much demand will increase or decrease with a change in price where 0-1 represents low PED and >1 means a high PED.If a product has a low PED (e.g. 0.5) then a...

Structure for 25 mark question ( Technology is making it easier to enter international markets. Do you agree?) -Introduction( Define key terms in question title)-Point 1- Yes ( Increased scope of marketing, ...