Top answers

What factors should be taken into account when deciding which advertising media to use?

Since advertisement requires large sums of investment, businesses must make sure they 'get it right' from the beginning. The choice of media is an important decision, so businesses should consider the follow...
LD
5077 Views

What is the difference between product and market orientation?

Product orientation: When a business focuses its efforts into creating the product, rather than focusing on what the market wants and needs. The business wants to make a product the way they want to and then...
EP
11032 Views

How can companies improve motivation within a workforce?

A common problem faced by businesses is with regards to employee motivation. Unmotivated employees can have consequences on a business, such as decreased efficiency and therefore productivity. This can incre...
OT
2204 Views

Analyse the benefits of adopting a flow production system

Flow production refers to when a business uses machinery to produce mass quantities of identical products in a continuous process where they pass from one stage on production to the next. One benefit is that...
MN
9544 Views

Assess the advantages of market penetration

Market penetration is the process on ansoffs matrix where the business sells existing products to existing consumers by offering loyalty schemes and trying to encourage repeat purchases. This will lead to an...
DO
3101 Views