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SIT as proposed by Tajfel is an example of social cognition theory as it described the underlying cognitive processes humans go through as they affiliate to a group forming a group/social identity. One’s sel...

Classical conditioning was studied by Pavlov and focuses on the learning process. Thinking about Pavlov's experiments with dogs, imagine: a dog salivates when he sees food - that is an unconditioned response...

The working memory model, devised by Baddeley and Hitch in 1974, proposes that short-term memory (STM) is a collection of multiple stores which actively process different types of STM. According to the 1974 ...

Long term memory has been divided into two distinct memory subsystems, which are declarative (explicit, conscious) memory, and non-declarative (implicit, unconscious) memory. Procedural memory is an example ...

Attachment is a homeostatically driven bond between the infant and their primary caregiver, evolutionarily aimed to protect the infant from danger and increase chances of good care. Attachment is thought to ...