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Advantages of a Marketing Plan: -Having a marketing plan forces a business to think about how it will act in the future; this means they will be proactive and not just reactive (where they would simply react...

Advantages of quantitative forecasting: -Numerical so easy to interpret and easy to analyse for example graphs can be made.-Data can be objectively interpreted and bias is often not an issue. Disadvantages o...

How do I write a comparative essay for English? Comparative essays can be quite daunting. It’s difficult to achieve a balance between texts and to know where to start comparing them – sometimes they can be c...

Market segmentation is when the market is broken down into categories with customers who hae similar characteristics such as age, tastes or location. A benefit of this is that the business can chose a target...

Labour turnover is the amount of employees leaving the business in a given period, often expressed as a percentage: number of employees leaving/total employees x 100. Reducing this figure will need the busin...