Why is the 1984 Olympic Games accredited with the commercialisation of sport ? (6 marks)
- first Olympic Games to make a profit 2) selling of the Olympic Rings and logo 3) sold tv rights of the games 4) use of top sponsors such as McDonald’s , Coca-Cola etc 5) accredited the hamburger games due to McDonald’s giving out free burgers for every American gold medal 6) provided a model for other olympics in the future to follow 7) scheduling of events to fit prime time tv
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