What is the difference between quantitative and qualitative data?
Quantitative Data- Data in the form of numbers- Concerned with individual scores- Can be analysed statistically and easily converted into percentages, averages, graphs etc- eg how much, how long or how manyQualitative Data- Describes participants in more depth- eg opinions, attitudes, ideas, feelings etc- Focuses on personal details- More difficult to analyse but is richer and more meaningful
OS
Related Psychology A Level answers
All answers ▸What is a case study and why might a psychologist choose to use this research method?
What is the difference between normative social influence and informational social influence?
Evaluate the evidence for social learning theory as an explanation for aggressive behaviour.
Why do researchers need ethical approval to conduct psychological research?