What is the difference between quantitative and qualitative data?

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Quantitative Data

- Data in the form of numbers

- Concerned with individual scores

- Can be analysed statistically and easily converted into percentages, averages, graphs etc

- eg how much, how long or how many

Qualitative Data

- Describes participants in more depth

- eg opinions, attitudes, ideas, feelings etc

- Focuses on personal details

- More difficult to analyse but is richer and more meaningful

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