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Porter's generic strategies help to establish a business's competitive advantage. In order to do this Porter outlines two generic strategies. The first is cost leadership which is the ability to produce prod...

The collection of information or data about the market, presented in numerical form.

The formula for calculating capacity Utilisation = output ÷ capacity x 100 We are told capacity that the restaurants maximum capacity is 65 and output is 42 (people dining each night) Therefore capacity util...

Market research is the process of collecting, collating, and analyzing data on a market and the consumption of goods and services. Market research can be split into secondary research, which involves using d...

Cash flow is the the movement of money coming in and out of a business on a day-to-day basis. It can be improved through selling assets, cutting costs, reducing current assets and increasing current liabilit...