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What is cash flow?

Cash flow describes the movement of cash into and out of a business. The cash INFLOW is the money coming into a business, where as the cash OUTFLOW is the money flowing out of a business. Cash flow is not pr...
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What is break even?

When there are low levels of sales, a business is not selling enough units for revenue to cover costs. Therefore a loss is made. As more items are sold, the total revenue increases and covers more of the cos...
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What is Factoring?

This is a short term method of finance where credit notes are sold to factor houses for discounted prices. it allows a business to get their money instantly adn so improves cash flow. However factor houses t...
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What is product diversification?

Diversification is the name given to the growth strategy where a business markets new products in new markets. It is a risky strategy because the business is moving into a new area of a market in which it ha...
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What's the difference between SWOT and PEST analysis?

Most people assume that SWOT and PEST are completely different things. In reality, SWOT and PEST are used together in strategic analysis. SWOT stands for Strenghts, Weaknesses, Opportunities, and Threats, an...
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