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Grice's maxim of quantity requires that you make your contribution to the conversation as informative as is needed for the current exchange. For example, let's say that A asks B "What did you have for b...

The denotation of a word is simply its definition. Whereas the connotations of a word are the ideas which are conjured when reading that specific word. Let's take the word "warm," for example. The ...

It was the 4th of March, eight years ago today, but in my mind not a day has passed. The world stopped turning on the 4th of March, 2009. The clocks stopped ticking, at 9.15pm. I wish I could say this is a l...

By using direct address, like a personal pronoun or an imperative, the writer creates the illusion of a relationship with the reader. This synthetic personalisation makes the author more likeable, and theref...

Take a deep breath. Look at the text you have to analyse or the texts you have to compare. Look at your question and begin to plan: take 5-10 minutes at the start of the exam to plan your answers (this will ...