What is an advantage and disadvantage of oppertunity sampling?

Advantage: It is a quick and easy way of choosing participants for a study as it is based on convenience. Disadvantage: It may not be representative of the target population, potentially producing a sampling bias, and so the findings will lack external validity as they cannot be generalised.

FR
Answered by Fae R. Psychology tutor

18791 Views

See similar Psychology A Level tutors

Related Psychology A Level answers

All answers ▸

Describe and evaluate the working memory model of memory (16 marks)


Can you give me a breakdown of how to answer 'discuss' questions?


What were the findings of Harlow's research on maternal deprivation


Evaluate the Behavioural Approach in Psychology


We're here to help

contact us iconContact ustelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

MyTutor is part of the IXL family of brands:

© 2026 by IXL Learning