Give one example of secondary research and explain 2 of its disadvantages.

Market research involves gathering data about customers, competitors and market trends.  

Primary - New research/data

Secondary - Already available                                     

As secondary research is information that is already available, an example of secondary research is government statistics.  Two possible disadvantages are: 1. The information may be out of date 2. The information may be too general and not provide enough detail.

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