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What are methods of promotion?

There are six main methods of promotion that businesses can use. First of all is advertising, which is above-the-line promotion, and involved any form of advertising such as TV or radio adverts, billboards, posters and newspaper adverts. Other methods of promotion are known as below-the-line methods and these are sales promotions, word of mouth, public relations, personal selling and direct marketing. These methods can be used alone or in conjuction with one another, for example a business may have a sales promotion and use newspaper adverts to make people aware of this sales promotion. Businesses decide which method of promotion to use based on the product or servie they are promoting and the customers they are promoting their product to. 

Charlotte P. A Level English Literature tutor, A Level Business Studi...

2 years ago

Answered by Charlotte, an A Level Business Studies tutor with MyTutor


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Modupeola A.

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Charlotte P.

Degree: English (Bachelors) - Exeter University

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“About Me I am a first year English student at University of Exeter and I have always been an avid reader who is truly passionate about English Literature. I also took Business Studies and Government & Politics at A-Level and am confid...”

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