The horror genre can be separated into 4 cinematic categories; cinematography, sound, editing and mise en scene. Sound is key in the influence of audience emotion as the use of high pitched orchestral music brings a sense of alarm. This is especially effective when the volume gradually increases. In conjunction with this, mise en scene is important in terms of lighting. Low key lighting creates a stark contrast of shadows. The use of this again makes the audience uneasy as just like the character, they are unable to see clearly and unsure what would be lurking in the shadows. Colour is also a key convention, predominantly red as it represents approaching danger. During moments of intensity, editing is usually slower, making the build up drawn-out and uneasy. Finally cinematography is key in revealing what the audience is allowed to see. If you put the camera in a position of vulnerability, they act as the audience's eyes and therefore leads to a more effective response especially in jump scares.