Discuss the impact of an urban transport sustainability scheme you have studied.

Brighton, a sea-side city in the South-East of the United Kingdom, has a population of over 275,000 people which is expected to grow to 300,000 by 2030. This is in addition to a student population of 34,000 students and 11 million tourists a year. With a growing population, there is growing demand for transport leading to greater private car usage. Car exhausts emit high levels of CO2, which is a key contributor to climate change.To improve transport sustainability, whereby the needs of the current generation are met without compromising the needs of the future generations, it is important to reduce carbon emissions. In order to achieve this, Brighton and Hove Council have sought to make bus transport more appealing. In 2015, the Council won £71,000 government funding to implement smartcard tickets - including the development of an app which acts as a bus ticket once activated. This new technology made bus travel simpler and clearer, with easy access to finding ticket prices. Furthermore, the Council continued to subsidise bus ticket prices. Furthermore, the Brighton and Hove Bus company upgraded buses so every seat had access to a USB charging port for mobile phones and free wi-fi. This intiative, combined with the Council's modernised smart ticket technology, has contributed to 14% of the population deciding to commute by bus and bus usage doubling over the last 10 years. In order to maintain low CO2 emissions, Brighton and Hove Bus Company has invested £700,000 retrofitting vehicles to reduce the air pollution emitted.As I have discussed, the work of Brighton and Hove Council and Bus Company has clearly positively impacted the sustainability of transport in the city of Brighton. By making the bus service easier to understand and creating incentives such as free wi-fi, bus usage is popular. The more commuters who travel by bus reduce the CO2 usage because otherwise they likely would have driven. Furthermore, the local bus company has maintained low CO2 emissions by upgrading their bus fleet.