What is meant by the term cross-media?

Cross-media refers to large media texts which are present on different media platforms simultaneously. The mix of each of these media forms contributed to the overall media text. For example, BBC News is a cross-media broadcaster as they have a TV channel, online website and social media which all work together to create BBC News. 

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Laura F.

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Degree: Music (Bachelors) - Durham University

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“About MeI am a Music student at Durham University in my final year. I have always had a love of music and hope my tutorials will be helpful and enjoyable so you can love Music too! My Dissertation is heavily focused on how the media ...”

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