What is meant by the term cross-media?

Cross-media refers to large media texts which are present on different media platforms simultaneously. The mix of each of these media forms contributed to the overall media text. For example, BBC News is a cross-media broadcaster as they have a TV channel, online website and social media which all work together to create BBC News. 

LF
Answered by Laura F. Media Studies tutor

7654 Views

See similar Media Studies GCSE tutors

Related Media Studies GCSE answers

All answers ▸

What are the typical conventions of the 'horror' genre and how do they influence an audience response


How can I identify components of a website?


What is a sequence analysis?


What is Richard Dyers star theory?


We're here to help

contact us iconContact ustelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

MyTutor is part of the IXL family of brands:

© 2025 by IXL Learning