The Marketing Mix is a useful tool made up of four elements called the four P's. Define the four P's with examples.

The four P's of the marketing mix are;Promotion - how the business provides information to customers about its product This may include advertising, social media campaigns, branding and discount deals. Product - This is the service/s or product/s that the company provides. (Goods are tangible while services are intangible) For a bakery business this would be the cakes and bread. Price - The amount a business charges for its product (influenced by competition, availability, and branding). e.g. £1 for a cupcakePlace - where the product or service can be purchased by the customer. e.g. in the bakery store