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What is product diversification?

Diversification is the name given to the growth strategy where a business markets new products in new markets. It is a risky strategy because the business is moving into a new area of a market in which it has little or no experience. A business therefore must have a clear idea about what it expects to gain from the strategy.

Robyn C. A Level Business Studies tutor, GCSE Design & Technology tut...

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Robyn C. A Level Business Studies tutor, GCSE Design & Technology tut...
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Robyn C.

Degree: Business Management (Bachelors) - Cardiff University

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