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What is product diversification?

Diversification is the name given to the growth strategy where a business markets new products in new markets. It is a risky strategy because the business is moving into a new area of a market in which it has little or no experience. A business therefore must have a clear idea about what it expects to gain from the strategy.

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Emma S.

Degree: Education Studies Sociology (Bachelors) - Durham University

Subjects offered: Business Studies

Business Studies

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Degree: Economics and Politics (Bachelors) - Exeter University

Subjects offered: Business Studies, Maths+ 1 more

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Degree: BSc Business (Bachelors) - Lancaster University

Subjects offered: Business Studies, Extended Project Qualification+ 1 more

Business Studies
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“Who am I? I am a BSc Business student at Lancaster University, where it is within the top 10 and the management school is triple accredited. I have always been interested in the way the world ticks from policies and thier impacts to ...”

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Robyn C.

Degree: Business Management (Bachelors) - Cardiff University

Subjects offered: Business Studies, -Personal Statements-

Business Studies
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“Hi, my name is Robyn and I am a Business Management student at Cardiff University.  I am very patient and friendly and really enjoy teaching. I have been teaching Taekwondo since I was 15, so have a lot of experience teaching, with pe...”

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