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What is product diversification?

Diversification is the name given to the growth strategy where a business markets new products in new markets. It is a risky strategy because the business is moving into a new area of a market in which it has little or no experience. A business therefore must have a clear idea about what it expects to gain from the strategy.

Robyn C. A Level Business Studies tutor, GCSE Design & Technology tut...

3 months ago

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Robyn C.

Degree: Business Management (Bachelors) - Cardiff University

Subjects offered: Business Studies, -Personal Statements-

Business Studies
-Personal Statements-

“Hi, my name is Robyn and I am a Business Management student at Cardiff University.  I am very patient and friendly and really enjoy teaching. I have been teaching Taekwondo since I was 15, so have a lot of experience teaching, with pe...”

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Matthew M.

Degree: MSci Computer Science (Masters) - Lancaster University

Subjects offered: Business Studies, Maths+ 3 more

Business Studies
Maths
Economics
Computing
-Personal Statements-

“About Matt: I'm Matt and I am a computer science student at Lancaster University. I have often been described as being friendly and hardworking by my friends, family and work colleagues. Prior to University I worked in the industry as...”

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Emma S.

Degree: Education Studies Sociology (Bachelors) - Durham University

Subjects offered: Business Studies

Business Studies

“About me:  I am an Education studies student at Durham Univeristy. Business Studies is something I have always enjoyed and had a knack for. As an AS and A2 student I used to do free tutoring for peers helping them to understand conten...”

About the author

£22 /hr

Robyn C.

Degree: Business Management (Bachelors) - Cardiff University

Subjects offered: Business Studies, -Personal Statements-

Business Studies
-Personal Statements-

“Hi, my name is Robyn and I am a Business Management student at Cardiff University.  I am very patient and friendly and really enjoy teaching. I have been teaching Taekwondo since I was 15, so have a lot of experience teaching, with pe...”

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