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What is product diversification?

Diversification is the name given to the growth strategy where a business markets new products in new markets. It is a risky strategy because the business is moving into a new area of a market in which it has little or no experience. A business therefore must have a clear idea about what it expects to gain from the strategy.

Robyn C. A Level Business Studies tutor, GCSE Design & Technology tut...

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Robyn C. A Level Business Studies tutor, GCSE Design & Technology tut...

Robyn C.

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Degree: Business Management (Bachelors) - Cardiff University

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“Hi, my name is Robyn and I am a Business Management student at Cardiff University.  I am very patient and friendly and really enjoy teaching. I have been teaching Taekwondo since I was 15, so have a lot of experience teaching, with pe...”

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