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Identify and explain one advantage and one disadvantage of using text (SMS) messages as a method of internal communication.

Internal communication is communication used within the organisation to employees and ranges from emails to face to face discussions . An advantage of using SMS is the convenience of getting a message sent a...
GM
7961 Views

How would you use the marketing mix when selling a high end public luxury product?

The marketing mix that relates to the product is price, product, place and promotion. A high end luxury public product is a product that people aspire to buy and typically increase social status. Price refer...
RW
2000 Views

Explain the key elements of the marketing mix that relate to the product

The 4 main p's of the marketing mix includes; price, product, place and promotion. Price refers to how the business will price it's products. Product refers to the quality and tangibility of the product (i.e...
RW
2718 Views

How should I prepare my CUEGIS question?

First of all you need to choose a company, I recommend choosing two companies (because you cannot use for your CUEGIS question a company that has been used in any case study). It can be useful to use the com...
FR
2918 Views

To what extent is competition the main threat to British Airways’ future profitability? (20)

Competition is a significant threat to British Airways’ future profitability as BA have taken the differentiation leadership approach. This means BA have tried to differentiate themselves from competition by...
MS
5874 Views