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Levi Strauss, a French anthropologist in the 1900s, proposed a theory of 'binary opposites' which entails that the majority of narratives in media forms such as books and film contain opposing main character...

In film studies, a sequence analysis takes a close look at a specific clip in a film/production with an emphasis on cinematographic techniques. This close analysis should be of a short scene. You want to foc...

As visual beings, our personal identities are formed, to a large extent, by the visual perceptions of our corporeal selves. Visual culture continuously attempts to visually classify individuals based on thei...

The signifier and the signified are terms in media which refer to semiotic coding. The signifier is the object, the word, the image or action. the signified is the concept behind the object that is being rep...

the information on main newspapers and websites showed that Hillary would win the election. it seems like the final result was out of all people's expection. but actually the win of Donald Trump represents p...