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The franchisee will be buying into a established brand so there will be less risk of the business failing because they have a good repuattion and have a product which consumers will demand. They will benefit...

Cost: The lower the cost to the business the cheaper each unit will be and this helps the business to increase their profit. However the drawback to this is that quality can be neglected as a result. Quality...

The IB is all about critical thinking . You will never score top marks unless you see beyond a problem. Learning theories by hard will lead you nowhere. It is very common to see essay questions, both in Pape...

Power of supplier- How high the supplier's ability is to increase prices, which is determined by how many other companies they supply, as well as the uniqueness of the product. If there are fewer suppliers, ...

Opportunity cost arises whereby you are forced to make a decision between two options, usually because of financial constraints. The 'opportunity cost' is the option that you do NOT choose. For example, imag...