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Lorenz used animal studies to research into imprinting. Improinting is when new-born creature bonds to thetype of animals it meets at birth and begins to pattern its behaviour after them. Lorenz got a gro...

Bowlby (1958) defines attachment as a species-specific system that has evolutionary advantages and contributes to reproductive fitness. This is initially a biological relationship which then becomes a cog...

Thinking of the acronym GRENADE acts as a useful guideline to include higher level evaluation, rather than the basic methodological design criticisms. It helps provide structure to your e...

Semantic memories can be consciously recalled and includes general knowledge. On the other hand procedural memories cannot be consciously recalled as they involve memories on how you do something.

Asch (1951) studies conformity and exposure to normative social pressure using a simple, unambiguous task. For participant there should have been no doubt regarding the correct answer. Participants were s...