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Retrieval failure (due to absence of cues) encoding specificity principle (Tulving and Thomson)context-dependent forgetting; context at encoding and retrieval do not matchAbernethy - student study; famili...

First memorise a mental checklist that can be applied to each case study.-Ecological validity-Generalisability-Ethnocentrism-Ethical considerations-Participant bias-Cross checking facts-Reductionism-Gynoc...

I suggest first looking at the questions and the command terms to determine what they are actually asking you to do. Then plan out responses to all the questions (case studies, introductions etc). Once yo...

Conformity is a change in behaviour due to the presence of others: the individual starts to exhibit the same behaviour or opinions as others. It is more likely to occur with a bigger percentage of a group...

We can talk about two types of validity in psychology. The first is external validity, which means the extent to which the results and findings of the study can be generalized to real life. The second, in...