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The theory of localisation of function is that certain areas in the brain are responsible for specific behaviours. For example the Nucleus accumbens is said to be the pleasure centre, responsible for our ...
The distinction of emic and etic relates to the extent to which research aims to establish what is common to all humans and what is unique to specific cultures. Etic approaches aim to discover what all hu...
A key strength of Sherif's 1954 'Robber's Cave' study is that it has high validity. Sherif's experiment was set up as a two week long summer camp with participants who were not aware of the aim of the stu...
A control group allows us to have a base recording that we can compare our experimental group to. A control group and an experimental group are treated in the same way except for the variable that we are ...
Zimbardo conducted the Stanford prison experiment which was, arguably, one of the most renowned pieces of research in the field of conformity. Zimbardo allocated the role of either prisoner or prison guar...
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