Social media has set the world alight: every business, regardless of its size, has several accounts, and millions and millions of people around the world use platforms like Twitter, Facebook and LinkedIn every day. While there are inevitable downsides to social media, the positives outweigh them hugely. For any online business, being part of social media platforms is imperative, and this is no exception to online tutoring – even if it’s just to be able to chat to your students about the latest filter on Instagram!
There’s no better way to promote your business than word of mouth: people are always more likely to use services that their friends and other trusted advisors have recommended. While it takes a fair amount of effort to find people to write testimonials to publish on your website, with platforms such as Twitter and Facebook, testimonials and feedback are left without any second thought.
2. The business side
Social media is a great way to advertise your services without having to spend large amounts of money on a marketing campaign. Once you understand what platforms your main target audience is using the most, you can start to make an impact, posting useful articles, interacting with other users, and making yourself known. Similarly, if you publish articles or blog posts with links to your site, you’re helping to drive traffic with minimal effort.
3. New targets
Not only does social media help attract new clients, but also new tutors. You’re likely to find many intelligent individuals on platforms like Twitter, many of whom may be interested in becoming a tutor and sharing their knowledge with others. You’ll already have a good grasp of their personality and digital abilities without having to interview them!
4. Staying on top of trends
The digital age moves quickly, and unless you’re at the forefront, it’s likely that you’ll get left behind. With the ability to set favourite trends on Twitter and Google +, you can stay up to date with the latest blogs, news articles and comments on the state of education and tutoring in the UK, and around the world.
5. A gathering site
While many academics complain about students overusing social media, twist the negatives and use it to your benefits. Set up places for students to gather online, and discuss work, university applications and other problems they may face on their educational journey. Getting students involved like this is a great way to let them put into practice many key skills you’ll work on with them, such as discussion techniques and lines of argument!
6. Make education 3D
Many university professors and scholars use platforms like Twitter to broadcast their thoughts and work, so show your students a ‘real-time’ version of what they’re learning. They will be able to see the way their current modules are being discussed by professionals, as well as getting an insight into the world of academia and higher education.
Once you’ve found the right platforms, social media is one of the best ways to interact with the world of tutoring: it boosts your business, brings you into the 21st century, and allows pupils to have a hands on look at education.
Robert Grabiner – Founder of MyTutorWeb