To what extent is a market contestable?

A contestable market is one in which there are low sunk costs. These are costs that are spent upon entry but cannot be recovered upon exit. Reasons why the market may be contestable is low operating costs. If the costs of operating are low more firms will be able to enter the market, therefore barriers to entry will be lower making the market more contestable. On the other hand, one reason why the market may be less contestable is high advertising expenditure. In a market characterized by various strong brands, a firm will have to spend heavily on advertising making the firm less able to enter the market.

SE
Answered by Stephanie E. Economics tutor

2539 Views

See similar Economics A Level tutors

Related Economics A Level answers

All answers ▸

Evaluate the likely economic effects of an increase in government expenditure on infrastructure


How does income affect the Demand curve?


Tax incidence: how is a tax borne between consumers and producers?


What is price elastic demand?


We're here to help

contact us iconContact ustelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

© MyTutorWeb Ltd 2013–2025

Terms & Conditions|Privacy Policy
Cookie Preferences