What are the benefits for Coca-Cola to implement a more CSR strategy in their production line.

Introduction: Corporate Social Responsibility is a business ethical standard which promotes sustainable development by delivering economic, social and environmental benefits for all stakeholders. In a day and age in which consumers are becoming more and more focused on the ethics and practices of the companies they buy from, it is important for a company like Coca-Cola to follow an ethical path...1st Paragraph: Coca-Cola is known for draining resources such as water in areas where it is a necessity such as parts of Africa and India. Unlike the past, in which social media and the internet was non-existent, today many unethical business practices are being revealed to the world and this has an impact on a company's reputation...2nd Paragraph: The benefits of implementing a more CSR strategy, Coca-Cola can benefit from: increased sales, better brand reputation, and an increase in share price. The increase in sales will be as a result of a grander market demographic. With consumers being more market aware of companies, the implementation of CSR by Coca-Cola will see a sharp rise in sales. The brand reputation will also improve and lead to an increase in share price, allowing shareholders to be happy. Through this, all stakeholders will benefit. Although the implementation of CSR might reduce profit margins slightly, the increase in sales will be grander and increase overall revenues and profits.Conclusion: Summarise all of the above.

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