Outline Asch's (1951) experiment and the findings of the study.

Asch's (1951) lab experiment consisted of 50 male college students judging the length of lines to investigate conformity. The group of 8 included the 'naive' participant with 7 confederates and each person was asked "Which line is the same length as the target line?" from a choice of A, B or C all next to each other, with the correct answer being obvious. The confederates all gave the same (incorrect) answer, with the naive participant responding last. Asch found that, on average, 32% of the participants conformed with the rest of the group and provided an incorrect answer, with 75% of participants conforming at least once over the 12 critical trials. 25% of the participants did not conform on any of the trials.