What is an advantage and disadvantage of oppertunity sampling?

Advantage: It is a quick and easy way of choosing participants for a study as it is based on convenience. Disadvantage: It may not be representative of the target population, potentially producing a sampling bias, and so the findings will lack external validity as they cannot be generalised.

FR
Answered by Fae R. Psychology tutor

18819 Views

See similar Psychology A Level tutors

Related Psychology A Level answers

All answers ▸

how would I structure a 16 mark question?


Outline and explain the structure of the personality [6 marks]


What is the perfect essay structure for my exam?


Evaluate Sherif's 'Robber's Cave' Experiment. (4 marks)


We're here to help

contact us iconContact ustelephone icon+44 (0) 203 773 6020
Facebook logoInstagram logoLinkedIn logo

MyTutor is part of the IXL family of brands:

© 2026 by IXL Learning