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A merger between two firms can be explained as a joining of assets and operations, who begin trading as one firm. For a smaller firm operating in only one country, a global merger will create a huge opp...
Ansoff's matrix is a model used when deciding a business' growth strategy. The four aspects are market penetration, market development, product development, and diversification. Each aspect outlines a dif...
Price skimming is when a business charges a high price when the product is initially launched and lowers the price over time, a business with a strong brand such as Apple is able to do this, thus profit i...
Delayering is the removal of layers in a business' hierarchy. This can lead to wider span of control for managers which can boost their motivation levels, if they are motivated by level of responsibility ...
A stakeholder is any person, organisation, social group, or society at large that has a stake in the business. Thus, stakeholders can be internal or external to the business. With a large decision such as...
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