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The multi-store memory model was proposed by Atkinson and Shiffrin (1968) and suggests that memory consists of three stores; the sensory register, the short term memory (STM) and the long term memory (LTM...

One of the ways in which behaviourists treat phobias is by using systematic desensitisation. This process is based on classical conditioning (counterconditioning). The treatment involves replacing an unwa...

Two key approaches used in psychology are the behavioural approach and the cognitive approach. The behavioural approach sees behaviour as learned, whereas the cognitive approach sees behaviour as the resu...

The behaviourist approach looks at different types of conditioning. Classical Conditioning is put forward by Pavlov, looking at learning through association. He uses dogs to show how it works; a dog is gi...

The multi store model of memory was proposed by Atkinson & Schiffrin (1968) and is a linear model representing how information flows through the human memory system. It is comprised of 3 independent s...