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One of the most important studies into classical conditioning was done by Pavlov. In his experiment he aimed to prove how learning by association produces conditioned responses. To do this, he paired a ne...

Firstly I would breakdown a discuss question into two parts, outline and evaluate and then for each paragraph you should outline key studies and then evaluate them. You should structure each paragraph usi...

Normative social influence refers to performing behaviour, or supporting an opinion in order to gain acceptance from surrounding peers. An example of normative social influence would be dressing like a gr...

Normative social influence- due to tthe wish to fit in to a group and be liked informative social influence- due to lack of understanding

It can feel overwhelming when you turn the page and see a 12 mark question to answer. How do you get those marks? When a question asks you to "discuss" it is looking for a comprehensive answer t...