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Since advertisement requires large sums of investment, businesses must make sure they 'get it right' from the beginning. The choice of media is an important decision, so businesses should consider the fol...

Product orientation: When a business focuses its efforts into creating the product, rather than focusing on what the market wants and needs. The business wants to make a product the way t...

A common problem faced by businesses is with regards to employee motivation. Unmotivated employees can have consequences on a business, such as decreased efficiency and therefore productivity. This can in...

Flow production refers to when a business uses machinery to produce mass quantities of identical products in a continuous process where they pass from one stage on production to the next.
One benefit...

Market penetration is the process on ansoffs matrix where the business sells existing products to existing consumers by offering loyalty schemes and trying to encourage repeat purchases. This will lead to...