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One strength of qualitative data is that the answers are rich in detail so you are more likely to find out more about the topic being studied. The psychologist is able to ask queations that allow the part...

In order to better understand concurrent validity, we should approach construct validity first: Construct validity refers to a test's ability to measure what it claims to measure. For example, does a test...

Identification involves both private and public acceptance of behaviour whereas compliance only involves the superficial change of just public, so is seen as weaker that identification. However indentific...

An action potential travels down the axon of the presynsaptic neurone. It stimulates the vesicles to bind to the pre synaptic membrane and release their neurotransmitters into the synaptic cleft. They dif...

1. This study suffers from a lack of ethical consideration - Zimbardo's participants failed to leave the study in the same way they entered. Furthermore, they were exposed to intense mental harm, s...