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What is the Ansoff Matrix

The Ansoff Matrix is corporate growth strategy model. It is composed of a grid with four sections. Market penetration, Product development, Market development and Diversification.Market Penetration is whe...

Answered by Emma S. • Business Studies tutor

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What is the Triple Bottom line?

Studying Business you must have heard the bottom line of companies is to make profit, this is the only thing firms should worry about, right? Well some people think otherwise.

In a whole ...

Answered by Lonie S. • Business Studies tutor

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What are Porter's Five Forces and how are they used?

Michael Porter devised a framework called 'The Five Forces of competition' to classify and analyse the factors that determine the intensity and levels of competition in different industries.

Answered by Lonie S. • Business Studies tutor

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What is an externality?

An externality is the effect of an economic transaction on a third party not involved in the original economic transaction, and can be negative or positive. Negative: Pollution. Positive: Education

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Answered by Elliott S. • Business Studies tutor

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