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PESTLE method, and SWOT method - to be explained further
PED measures the responsivness of demand after a fluctuation in price
The marketing mix, commonly associated with the 4Ps, describes the various factors that firms consider when marketing a product. These marketing mix is based upon the firm’s knowledge of its customers ...
Definition
Innovation is the successful exploitation of new ideas. This is predominantly achieved through research and development (R&D). R&D is the necessary inves...
Advantages of a Marketing Plan:-Having a marketing plan forces a business to think about how it will act in the future; this means they will be proactive and not just reactive (where they...
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