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Advantage: Experiments allow you to control variables which affect the dependent variable, so that it is easier to ensure that observed effects are caused by the independent variable, rather than any extr...

The dopamine hypothesis is an explanation for schizophrenia, which believes that the disease is caused by increased levels of the neurotransmitter. However, it has been revised and added to multiple times...

Conformity, or majority influence, is a form of social influence whereby a person or groups behaviour/attitudes are changed to fall in line with the social norms or values of the majority, even when there...

Baddeley and Hitch's Working Memory Model contains four systems: the central executive, which controls attention and higher executive functions; the visuo-spatial scratch pad, which stores spatial and vis...

Fixed interval: The presentation of a reward after a fixed amount of time (e.g., $1 every hour) Fixed ratio: The presentation of a reward after a fixed amount of effort (e.g., $1 every 5 questions answer...