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The fundamental difference between conformity and compliance is that compliance involves people going along with an explicit request, whereas conformity involves people adhering to 'unspoken rules'. We co...

Gender schema is the process by which children categorise which behaviours and actions belong to each gender (girls like pink, boys like blue)

Social influence occurs when our behaviour is influenced by the real, imagined or implied presence of others. Information social influence occurs when people conform to peer views in an attempt to reach t...

While mentioning limitations of research and theory is good, simply listing them does not show criticality. It is important to consider why limitations such as 'low ecological validity' are significant, s...

A significant limitation of attachment research in different cultures is imposed etic- where Western tools are used to measure psychological responses in non-Western countries; this is a problem because t...